Over the last decade, the number of product variations has surged along with the velocity of new product introductions.
Brands are becoming more global and more valuable, placing new focus on food safety and brand integrity. The widespread reach has also intensified competitiveness, driving a laser-sharp focus on manufacturing efficiency and cost reduction. Consumers are more demanding and less loyal, so it becomes increasingly important to avoid out-of-stock situations, present a consistent customer experience and bring the best, and most current, products to market quickly.
Adding to this is the need for more stringent and self-regulating preventive and corrective food safety measures driven by in industry regulations such as the U.S. Food Safety Modernization Act (
FSMA), HACCP and
Global Food Safety Initiative (GFSI).