Tech Article
A Simplified Guide to Really Simple Syndication (RSS)

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Topic#: 002137
Created: December 2005

Introduction

RSS stands for Really Simple Syndication. RSS feeds are available for a great number of resources such as world news, weather, financial reporting, product marketing, and technical updates.

What is RSS?

RSS is an XML dialect that allows publishers to publish information to be consumed by RSS subscribers. RSS allows publishers to share data such as news headlines, and website links. RSS uses standard Internet protocols to transmit information to the consumer.

Why Use RSS?

RSS places the control of information retrieval in the hands of the consumer. RSS is a "pull" technology, unlike Email, which is a "push" technology. RSS enables consumers to subscribe to RSS feeds and receive information when and how they choose.

RSS is not affected by the SPAM phenomenon which occurs in today’s Email systems.

Using RSS

RSS Feeds can be consumed by subscribers using News Aggregators more commonly referred to as RSS Readers. Standalone RSS Readers can be downloaded for free and for purchase. Hosted Online RSS News Reader Services are available as well.

RSS Readers allow the consumer to subscribe to multiple RSS feeds. RSS feed updates are consumed by the subscriber at intervals recommended by the RSS feed or at the subscribers preference. Most RSS readers will notify the subscriber when a feed has been updated by the publisher.

RSS Feeds are normally denoted on websites by an RSS icon and URL. This URL is normally an XML page which contains RSS feed data. To subscribe to an RSS feed some readers require the subscriber to first open the feed in a Web browser and then cut and paste the URL into their RSS Reader.

Once you have subscribed to an RSS feed most readers will immediately read the RSS feed and display formatted RSS content within the reader.

R. Carlsen

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